Australia’s international tourism advertisement is generating interest overseas every time it is screened.
Tourism Australia Chairman Tim Fischer said each screening of the ‘So, Where the Bloody Hell Are You?’ ad results in a huge increase in hits on the consumer website www.australia.com.
This has included a five-fold increase in hits to the site from the USA.
“It is too early to benchmark in relation to conversion to tourists actually buying Australian trips, but the signs look very good,” Mr Fischer said.
Mr Fischer also said that airline passengers were proving to be particularly resilient in relation to the threat of terrorism and Australia was a relatively safe destination that was seen in a good light.
