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Bmibaby website to offer hotels and experiences
Friday, 26 Jan, 2009
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Budget airline Bmibaby has joined lastminute.com’s white label and affiliate partner network programme.
A customised white label hotel solution will be created to sell the online travel and leisure retailer’s 80,000 hotels through www.bmibaby.com.
The deal will be expanded into dynamic packaging, using Bmibaby flights as well as offering lastminute.com’s theatre tickets, restaurant booking and experiences.
It is the first time that lastminute.com will offer lifestyle products via the company’s white label programme
Bmibaby commercial director Julian Car said: “It is great news for our customers that we are partnering with lastminute.com to offer an extensive range of hotels throughout Europe on our website. In addition immediate access will be given to TripAdvisor reviews and opinions, ensuring everyone can review their accommodation choices.
“In the coming months we will also sell lastminute.com’s leading lifestyle products such as experiences and theatre tickets.”
by Phil Davies
Phil Davies
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