Brand USA has joined with with American Airlines and British Airways to launch a USA MegaFam.
Taking place on May 11-18, seven groups totalling 107 agents will travel on seven bespoke itineraries running simultaneously.
All groups will then fly into one location for a finale event.
To be eligible to win a place, travel agents in the UK and Ireland must book travellers on American Airlines and British Airways flights to the US during the entry period starting from January 1 through April 3, 2017.
In addition, they must earn a specified number of USA specialist badges on Brand USA’s official agent training site, www.USADiscoveryProgram.co.uk.
Details regarding the number of required bookings and earned specialist badges to secure a place will be released by the end of this year.
Brand USA chief marketing officer, Thomas Garzilli, said: "The MegaFam is yet another example of Brand USA supplying travel professionals with as much information at their fingertips as possible to maintain the current growth."
