National tourism promotion organization Embratur has rolled out a new campaign to promote Brazil across Europe.
The initiative showcases Brazilian nature and more, and focuses on promoting strategic segments and niches.
The campaign highlights the beach, nature, culture and gastronomy.
It will be broadcast in Belgium, the Netherlands, the UK, Germany and France, with special actions targeted at Spain.
The “There’s no place like Brazil” campaign will be broadcast on websites, social media and different communication channels until February 28, 2025.
The campaign incorporates a complete marketing funnel strategy to engage and attract tourists at various stages of the decision-making journey.
It is being carried out in conjunction with airlines and OTAs, large tour operators, agent consortia and distribution channels.
“Europe maintains a significant historical and cultural connection with Brazil, and the Europe campaign seeks to cement this bond,” said Marcelo Freixo, president of Embratur.
:With a focus on authenticity and sustainability, our goal is to show how Brazil is prepared to offer transformative experiences and exceptional destinations.”
The campaign is part of a broader strategy by Embratur to increase awareness about Brazil among travel professionals and boost international business and sales.
In the first quarter of 2025, Brazil will be present at three of the largest tourism fairs in Europe: Fitur (Spain), BTL (Portugal) and ITB (Berlin).
There are more than 20 fairs with a Brazilian presence planned around the world this year, in addition to Fam and press trips.
In 2024, more than 6.5 million international travellers visited the country, an increase of 12% compared to 2023.
In addition, tourists generated $6.62 billion into the Brazilian economy between January and November 2024.
