ITB Asia and Business Traveller have formed a strategic partnership that will see the Business Traveller Global & Regional Awards become part of the official ITB Asia 2026 program.
The awards ceremony will take place on October 21, 2026, in the Begonia Main Ballroom at the Sands Expo & Convention Centre in Singapore. The event will bring together senior executives, buyers and decision-makers for an evening recognizing excellence and innovation across the global travel industry.
The partnership further strengthens ITB Asia’s position as Asia-Pacific’s leading travel trade platform, creating new opportunities for industry recognition, high-level networking and business engagement across the leisure, corporate and MICE sectors.
Strengthening the global travel ecosystem
The collaboration aligns ITB Asia‘s international travel trade platform with Business Traveller’s long-established reputation for recognizing excellence in the travel and hospitality industry.
By incorporating one of the industry’s most respected awards programs into its official event schedule, ITB Asia adds further value for exhibitors, buyers and visitors while strengthening engagement with the global corporate travel community.
The partnership also connects Business Traveller’s worldwide readership of frequent and corporate travelers with ITB Asia’s international network of travel professionals. Bringing award-winning brands, senior executives and industry stakeholders together under one roof is expected to create stronger synergies across the leisure, corporate and MICE sectors while reinforcing ITB Asia’s position within the corporate travel market.
Denise Jaschke, Managing Director APAC at Business Traveller, said: “As Business Traveller celebrates 50 years of serving the world’s most frequent travelers, we are delighted to deepen our partnership with ITB Asia. Following the success of bringing the Asia-Pacific Awards to Singapore last year, it is a natural next step to host the Business Traveller Global Awards in Singapore for the very first time.“
She added: “This is not only a milestone for Business Traveller, but also for Asia, reflecting the region’s growing importance as a global hub for aviation, tourism and business travel. Together with ITB Asia, we look forward to welcoming the industry’s leading brands and celebrating those that continue to raise the bar for travelers around the world.“
Darren Seah, Executive Director of Messe Berlin Asia Pacific, said: “This partnership marks an exciting milestone for ITB Asia and reflects our continued commitment to strengthening the corporate travel segment.”
“Bringing the Business Traveller Global & Regional Awards to our event for the first time creates a unique opportunity to celebrate excellence while connecting industry leaders, innovators and decision-makers from across airlines, hospitality, destinations, travel technology and MICE on one international stage.“
The Business Traveller Global & Regional Awards have recognized excellence in travel and hospitality for more than 40 years. Winners are selected by Business Traveller readers and overseen by an international team of travel experts, recognizing outstanding performance across airlines, hospitality, destinations and travel services.
The integration of the awards into ITB Asia 2026 reflects the shared goal of both organizations to celebrate excellence, strengthen industry recognition and deepen engagement across the global travel and hospitality sectors.
