Tourism ministers in Canada are being urged to refocus efforts on attracting US visitors.
Officials agreed to put greater efforts into the US market at a meeting of the federal and provincial tourism ministers.
It is an important market and they are our neighbors," said Maxime Bernier, federal minister for tourism, small business and agriculture.
"The economy is going well so it’s time, I think, for the Canadian Tourism Commission to be back in this market."
CTC currently markets Canada to countries around the world, including China, the UK, Germany and Australia, but not over the border in the US.
This market has tremendous potential, we’re talking about 300 million people right at our doorstep," said Prince Edward Island tourism minister Robert Henderson.
"Everyone knows where Canada is, not everyone knows where Prince Edward Island is the farther you get away from, say, the Maine border," Henderson said.
"It is good to broaden our exposure to try and get more international visitors to Canada or to Prince Edward Island, but we just felt that if there was going to be more investment, it would be prioritized in the US market, he added.
