A new collaboration with Google puts Destination Canada at the forefront of AI innovation, spotlighting how tourism intelligence can drive prosperity across the country.
The campaign features TV, digital, print, and out-of-home coverage across major Canadian markets. It also spotlights how AI is transforming Canada’s economy and society.
Tourism is one of Canada’s most powerful economic engines, fueling jobs, investment, and cultural exchange across every region. To fully unlock its potential, Destination Canada has partnered with Google to bring the power of AI to the sector.
At the center of this collaboration is the Canadian Tourism Data Collective. This indeed represents a first-of-its-kind platform. It unifies more than 34 billion rows of data from 230 sources across 5,000+ regions.
Built on Google Cloud’s end-to-end ecosystem, the platform serves as a single source of industry intelligence. It transforms once-fragmented information into reliable, centralized and actionable insights. The result: tourism operators, communities, and policymakers can now make smarter, faster decisions that strengthen Canada’s global competitiveness.
“We’re thrilled to be recognized as a leader of AI adoption in the public sector. With the help of Google AI, we’re giving local businesses and governments real-time insights to power tourism growth. As well as unlock the sector’s full potential. The Canadian Tourism Data Collective is a tangible example of how we can use AI technologies for societal good,” said Meaghan Ferrigno, Senior Vice President, Chief Financial Officer & Chief Data & Analytics Officer for Destination Canada.
According to a report, in 2024, Google Search, Google Play, YouTube, Google Cloud and Google’s advertising tools helped provide over $70 billion of economic activity for Canadian businesses, nonprofits, publishers, creators and developers.
