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Cantata over the Atlantic
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Second phase 2.2 million euro project to help little sister destinations
The logic behind 2.2 million Euro tourism project is that each area has traditionally been bypassed for nearby mainstream tourist destinations and were keen to grow their own tourism.
The project aims to encourage tourism to peripheral and less developed areas, which deliver authentic and genuine visitor experiences, promoting and strengthening local distinctiveness – in other words branding it.
The project worked with the trade to help promote the local distinctiveness as well as providing opportunities for SME's and micro-businesses to network and undertake skills training designed specifically for them.
The areas the project covers are Denbighshire in North Wales in the UK; Shannon, on the West Coast of Ireland; Galicia, in North West Spain; Poher, in West Central Brittany, France and Montemor-o-Velho, in Western Portugal.
Its success lay in the ability to fill gaps that other projects and funding streams were not able to fill and in it approach to working in an organic manner, continually developing its actions to meet the needs of the tourism trade.
Phase two is focused on tourism products to attract and retain visitors, such as food trails, e-tourism products and trails, cultural events, marketing campaigns. New, innovative technology and marketing methods will be explored and utilised and skills in such will be passed on to the trade.
The project is intended to foster a sense of pride within these local communities, pride in the region and in the way of life. This will communicate itself to the visitors in terms of a welcoming attitude and in-depth knowledge of the area, a confidence that what the area has to offer is of interest and value to the visitors.
Through the project, the tourism bodies have supported local businesses to develop their offering – such as gastronomy trails in Galicia and cultural events such as first ever European Rowing Championships in Montemor-o-Velho.
Valere Tjolle: Valere is editor of the Sustainable Tourism Report Suite 2011 Special Offers HERE
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