United Kingdom
United States
Asia Pacific
Carnival Australia Launches the Complete Cruise Solution
Carnival Australia has launched a new trade brand – Complete Cruise Solution – to represent its six leading cruise lines and integrate their trade marketing initiatives.
Complete Cruise Solution has been created to save agents time and effort by providing a central source of information and support for P&O Cruises in Australia and the UK, Princess Cruises, Cunard, Seabourn and Costa Cruises.
To mark the move, agents booking a cruise with P&O Cruises, Princess Cruises or Cunard via the Polar Online booking system by April 30, 2006, will qualify for a one per cent commission override*.
Launching the new brand, Carnival Australia Vice President Sales John Molinaro said while each of the six cruise lines would retain its individual brand identity, Complete Cruise Solution would provide a single contact point for all training and sales support.
Mr Molinaro said Complete Cruise Solution would have a dedicated sales force, including nine District Sales Managers operating across Australia and a large sales support team.
“Complete Cruise Solution will be a great help to travel agents, providing a convenient reference point for a wide range of cruise products.
“In fact, it will now be easier than ever for agents to recommend a cruise holiday to their customers, whatever type of cruise experience they’re after. The Complete Cruise Solution has something to suit all tastes.
“We believe this move represents a perfect solution for agents and for all six of our market leading cruise brands.”
Mr Molinaro said the Complete Cruise Solution represented more than 35 ships sailing to more than 250 ports worldwide.
Carnival Australia President Gavin Smith said: “The introduction of Complete Cruise Solution is an exciting move for both our business and the travel trade. Now when travel agents receive a product update from us, they really are receiving a complete overview of the cruise industry.”
More information on Complete Cruise Solution can be found at www.completecruisesolution.com.au
* Override offer does not apply to wholesalers. Offer only applies for P&O Cruises, Princess Cruises and Cunard cruises booked via Polar Online by April 30, 2006.
Related News Stories:
Graham Muldoon
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled