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Asia Pacific
Cayman Islands launches campaign
Tuesday, 03 Dec, 2002
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The Cayman Islands is trying to increase bookings from the US with a new television and print advertising campaign.
The Caribbean island has been hit by a drop-off in bookings since the terror attacks of September 11.
The campaign will be built around the tag line “Could it be Cayman?”
The advertisements focus on the holiday opportunities available to a range of markets, including family, nature, adventure and romance. It will feature well-known sites such as Stingray City, Seven Mile Beach and Queen Elizabeth II Botanic Park.
The campaign will last throughout the spring.
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