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Choice Hotels appoints sales agent in Asia
US hospitality group Choice Hotels International has appointed AVIAREPS as general sales agent in several Asia markets with immediate effect.
AVIAREPS will be responsible for Choice Hotels’ sales functions, marketing, reservations, public relations, and ticketing in China, Hong Kong, Taiwan, Indonesia, Malaysia, Singapore, Japan, South Korea and the Philippines.
The US company is keen to expand its sales outreach in these growing Asian markets among consumers and travel trade partners.
AVIAREPS also earlier this month signed an agreement to support destination marketing initiatives with the United Nations World Tourism Organization.
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Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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