US hospitality group Choice Hotels International has appointed AVIAREPS as general sales agent in several Asia markets with immediate effect.
AVIAREPS will be responsible for Choice Hotels’ sales functions, marketing, reservations, public relations, and ticketing in China, Hong Kong, Taiwan, Indonesia, Malaysia, Singapore, Japan, South Korea and the Philippines.
The US company is keen to expand its sales outreach in these growing Asian markets among consumers and travel trade partners.
AVIAREPS also earlier this month signed an agreement to support destination marketing initiatives with the United Nations World Tourism Organization.
