Choice Hotels International has rolled out new refreshed logos for four of its midscale brands.
New logo designs were unveiled for Quality Inn, Clarion, Sleep Inn, and MainStay Suites during the company’s annual convention.
Each has a new modern update that also pays homage to its traditions, the company said.
Each is now followed with a ‘By Choice Hotels’ tagline to bolster brand awareness.
"We never stop innovating at Choice, and the new brand identities embrace a modern look and feel without sacrificing the brand equity and rich history guests value today," said Anne Smith, vice VP of brand management, design and compliance, Choice Hotels.
Hotel owners will begin installing new signage over the next two to three years on hotel exteriors, and on digital and social channels.
Choice’s midscale brands will collectively open more than 150 new hotels in 2019 across the country including Brooklyn, N.Y., Nashville, San Antonio, and San Diego.
