The Advantage Travel Partnership has announced Sir Chris Hoy MBE as the keynote speaker at its 2017 conference.
The event takes place from May 12-15 May at Club Med Opio en Provence in the south of France.
Hoy is an eleven-time world champion and winner of six Olympic gold medals – a tally that marks him as Britain’s greatest Olympian (jointly, alongside his former team-mate Jason Kenny).
His first Olympic gold came in Athens, winning the 1km time trial in a competition many saw at the best ever in the category.
Another three wins at the Beijing Games saw Chris become the first Brit in a century to claim three golds in one summer games, marking him out as a British sporting hero.
In London he was promoted to sporting legend, winning both his competitions and providing some of the most emotive images of the games. He retired from competition with an incredible six golds and a total of seven Olympic medals.
The Advantage Conference 2017 will convene to consider the combination of smart technology and human service to enhance the world of travel.
Advantage business development director Colin O’Neill said: "The Advantage Travel Partnership has created an enviable reputation for the quality of its keynote speakers and having Chris address our 2017 conference very much continues this tradition.
"With the conference theme of ‘Man and Machine’ we could not think of anyone who better epitomises this harmony."
