Arena River Cruises, formerly known as The River Cruise Line, has joined CLIA as the company looks to develop and build relationships with travel agents across the UK and Ireland.
The river cruise specialist was renamed and rebranded to Arena River Cruises earlier this month, bringing it in line with the rest of parent company Arena Travel’s portfolio, ahead of the start of the 2020 cruising season.
Accompanying the rebranding is the launch of a new website linked to the wider portfolio of Arena Travel brands, which is designed to offer a more streamlined experience, with improved search and booking functionality, as well as more content and a live chat.
CLIA UK & Ireland director Andy Harmer said: "We are delighted to welcome Arena River Cruises back as a member of CLIA. Following the company’s rebrand and new website, this is an ideal time for the Arena River Cruises to be able to engage with CLIA travel agents, guiding them through the benefits of the new changes."
Steve Goodenough, Arena River Cruises managing director, added: "We’re very pleased to have re-joined CLIA and look forward to showcasing the new brand, as well as our new ship the MS Arena, over the coming months.
"The membership provides an excellent opportunity for us to develop our network of agents across the UK and Ireland and we’re very keen to hear from independent and like-minded agents who are interested in expanding further into the river cruising market."
