Club Med has teamed up with Saatchi & Saatchi to create a huge new global brand campaign.
The operator, which will open two new resorts in Turkey and China later this year, has had the campaign translated into 22 languages which will be seen in 40 countries.
The ad campaign uses ‘holiday imagery’ to get customers to imagine their dream holiday.
Club Med UK will be supporting the brand campaign throughout 2013 with newspaper advertising and an outdoor ad campaign in rail stations across the capital and roads in and out of London.
