As the 416 fire still rages in southwestern Colorado, Gov. John Hickenlooper urged travelers to help support the economy and keep visiting Durango.
"Durango is open for business," implored Hickenlooper.
The fire has so far burned more than 27,000 acres since June 1, and has cost $10 million alone for fire fighting.
The San Juan National Forest is now closed to visitors for the first time ever, and local businesses are worried if it continues for several more weeks it could severely hit an economy reliant on tourism dollars.
"Probably the greatest risk right now is people are going to be looking at canceling visits. I understand where people are coming from, but it’s certainly unnecessary," Hickenlooper said.
"If you want to help the people of Durango and La Plata County, go down to Durango and visit. I think everybody is worried."
Although a few thousand residents had been evacuated, the fire hasn’t scorched homes or businesses yet.
Still, Durango & Silverton Narrow Gauge Railroad marketing director Christian Robbins told Denver7 News it could cost the area millions in lost business if it drags on weeks more.
The area’s natural attractions and the scenic railroads are a big draw for tourists.
"Durango is safe and we’ve just got to make sure people hear that. It’s a safe, wonderful place to be," Gov. Hickenlooper added.
