Thomas Cook has extended a shirt sponsorship deal with premiership club Manchester City by a year.
Claimed to be a “multi-million pound†arrangement, the extension means the Thomas Cook brand will feature on the club’s shirts in the forthcoming 2008-09 season.
It takes the partnership between to six successive seasons, one of the longest in the Premier League.
As part of the agreement, Thomas Cook will continue to provide great holiday deals for City fans in the UK, while arranging all of the club’s official UEFA Cup overseas travel, including team travel and packages for supporters.
More 50,000 fans have booked their holiday or travelled with Thomas Cook through the City Travel Club scheme over the past five seasons.
The new branded home strip for the coming season will be officially launched on July 19.
Thomas Cook UK & Ireland chief executive Manny Fontenla-Novoa, said: “This sponsorship agreement is a key part of our marketing strategy and, testament to the success of our partnership has been the establishment of Thomas Cook Sport as one of the leading sports tour operators within the UK.
“We know that travel and sport are so important to the nation and we are delighted to be in a position to meet the leisure needs of our current and future customers.â€
by Phil Davies
