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Cook’s currency comparison move
Tuesday, 22 Jul, 2009
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Old-style foreign currency boards are being removed from Thomas Cook agencies to be replaced by a comparison system.
The currency comparison board shows how much $500 will cost to buy.
The featured currency will change in order to show comparisons for other popular destinations.
Thomas Cook branches will show the cost at each of the big high street foreign exchange bureau – including the Post Office, Marks & Spencer and high street banks – so consumers will be able to see how much they will be charged.
The comparison board will be updated daily and based on national foreign exchange rates available on the high street.
Mainstream travel CEO Pete Constanti said: “For too long currency exchange has been confusing and deciding on the best store to buy from has not been easy.
“We’re now changing that so holidaymakers can make the most of their holiday money by showing them the true cost from across the high street in our travel shop windows.
“We’re confident that we’ll continue to offer the best rates available on the high street, with zero commission, and by making currency exchange easier to understand and compare, customers will continue to trust Thomas Cook as we continue to innovate foreign exchange.”
by Phil Davies
Phil Davies
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