United Kingdom
United States
Asia Pacific
Costa UK chief returns to Italy
Sunday, 05 May, 2010
0
Costa Cruises’ claims it is maintaining its commitment to the UK despite London-based boss Marco Rosa being recalled to Italy in a restructuring.
Rosa will become area director for the UK, Scandinavia and South Africa from June 1 rather than having sole responsibility for the UK.
UK-based sales managers will be supported by marketing and commercial teams centralised at Costa’s headquarters in Genoa.
Rosa’s new role is a key element in an initiative to centralise resources and offer the highest possible standards of service and assistance, while maintaining a local presence with a dedicated UK sales team, the company said.
He will report to Angelo Capurro, director of UK and growth markets.
“The aim would be to maintain the presence of Costa Cruises while increasing the quality of the relationships with the major clients and to find new marketing opportunities,” a statement said.
“With the new commercial structure for the UK market, Costa Cruises aims to improve the quality of service offered.
“The aim is to optimise the resources and the professional competences that operate in Costa Cruises, to maintain our leadership position in Europe and to be the leaders in client service by being faster, more efficient and more focused.
“This reorganisation represents an investment for the future, to sustain our growth.
“Costa Cruises intends to grow together with its commercial partners by offering the resources of a big company to guarantee a more efficient and tailor-made service.”
Company president Gianni Onorato said: “Marco will continue to build on the excellent results he achieved in the UK market, which is strategic to the future development of Costa Cruises.”
by Phil Davies
Phil Davies
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
BA suspending all Heathrow to Abu Dhabi flights
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Foreign Office issues travel advisory for winter sun destinations