Two of the most recent episodes of Channel 5’s Cruising with Susan Calman proved to be a ratings hit, and has boosted bookings for Riviera Travel.
It was set onboard Riviera Travel’s Douro Elegance ship.
The first episode, on January 26, was watched live by almost 900,000 viewers.
The consolidated number, which also comprises viewers who watched it on catch-up over the following seven days, topped 1.1 million.
The second episode aired on February 2, and was equally popular.
The overnight ratings confirmed it was also the most watched show on Channel 5 that day.
In turn, Riviera’s online Douro river cruise bookings doubled following the airing of the first episode and led to the region being the highest-booked holiday on their website.
During both episodes, Susan Calman travelled along the Douro river, taking in destinations including Porto, Mateus Palace, Salamanca and Almeida.
The show also showcased guest facilities such as the onboard restaurant, sun deck, lounge and bar.
Phil Hullah, Chief Executive of Riviera Travel, said: “We’re thrilled so many viewers tuned in to see Susan sample all the benefits for herself, which was reflected in the strong website traffic spikes during the show.”
“The Douro cruise was a spectacular filming location and we hope it has further opened people’s eyes to all the benefits of a European river getaway.”
