Cunard is planning a trade sales blitz this October.
A 15-strong team will hit the roads next month to reach over 200 travel agents, across 100 stores.
They will deliver in-person news on the launch of the 2025 programme – which goes on sale on 4 October exclusively to Cunard World Club members.
It then goes on general sale a day later.
The Cunard team will share updates, agent collateral, and have Shine points to give away to travel agents.
They will be joined by head office staff, making it Cunard’s biggest ever on-the-road campaign.
Tom Mahoney, Director of UK Sales, said: “Our valued travel agent partners are imperative to our success, and we are looking forward to catching up with many friendly faces.”
“We have a fantastic 2025 programme to shout about, with the release of 180 new voyages. We will also be hosting webinars and quizzes on Shine Rewards Club.”
