Upmarket hoteliers in Cyprus are holding what they say is "the biggest holiday competition in the world" – giving away 50 seven-night holidays.
One holiday a week for 50 weeks will be won in the competition, which will launch at World Travel Market.
The competition is part of a joint ‘Summer is Cyprus’ campaign, organised by the Cyprus Tourism Organisation and two hotel associations, STEK and PASYKSE.
Entrants will be invited to visit www.summeriscyprus.com on a weekly basis to enter the competition.
The winning entry will be picked at random once a week, for 50 weeks.
The prize offered by each participating hotel, will be a seven-night stay for two people in a sea-view room, including daily breakfast.
The prize does not include flights.
The competition launches on the stand at WTM, EM1100, at 2pm, Wednesday, November 6.
