New South Wales tourism has launched a new dedicated website devoted to visiting Chinese tourists.
Destination NSW, the NSW Government’s tourism agency has created Sydney.cn, available in Traditional and Simplified Chinese, and hosted in China to ensure faster download speeds.
The website is also mobile responsive.
"China is the number one inbound visitor market for NSW. In the year ending September, more than 443,000 Chinese visitors stayed 12.1 million nights in NSW and spent more than $1.5 billion during their stay," said NSW Deputy Premier and minister for tourism Troy Grant.
"It makes sense to have a dedicated and easy to navigate website to ensure potential visitors from China can access the information they need to help plan their next holiday to Sydney and Regional NSW," Mr Grant added.
The website offers details of over 150 activities, events and destinations region-wide in Sydney, the Blue Mountains, Hunter Valley, Central Coast, Byron Bay, Port Macquarie, Port Stephens and Coffs Harbour.
"Sydney.cn will also provide access to the latest and best tourism information available on visiting to Sydney and NSW, including a Travel Assistant section on the latest visa, customs, health and safety and credit card shopping information," said Destination NSW CEO, Sandra Chipchase.
