Destination New South Wales is opening an office in India, in recognition of the importance of the market for the state’s tourism.
This follows a five-day trade and investment mission to Mumbai India by Premier Barry O’Farrell.
“Establishing an on-the-ground tourism presence in India, will play a key role in achieving our target to double overnight visitor expenditure by 2020,†said Minister for Tourism and Major Events, George Souris.
“India is currently New South Wales’ 11th largest tourism country market by visitors and last year we recorded a 17% rise in visitors from the nation,†the minister added.
Destination NSW chief executive, Sandra Chipchase, said the new India office would have the dual role of enticing more Indian holiday-makers to NSW and tapping into the burgeoning Indian incentive travel market.
The new Mumbai office will also represent Business Events Sydney.
