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Dolphin Dynamics partners with Pancentric to launch eMarketing solution
With budgets under the microscope it has never been more vital to measure return on investment for marketing communications activity. Dolphin’s new eMarketing solution enables travel companies to efficiently generate targeted, measurable and high impact email communications.
London, 11th December 2008: Dolphin Dynamics has announced a strategic partnership with Pancentric, a full service digital agency, to deliver cutting edge eMarketing services to travel agents and tour operators.
Following integration of the travel technology supplier’s booking management module with Pancentric’s Enabler email marketing software, Dolphin users can now generate trackable email bulletins and promotions to prospects and clients.
The Dolphin and Enabler solution provides targeted, graphical email communications
The new end-to-end solution harnesses customer and market information residing in Dolphin’s booking management module. Allowing Dolphin users to populate Enabler with selected data and then track marketing communications activity; from lead generation, through delivery, onto response and ultimately a travel sale.
Once data is imported from Dolphin the Enabler email marketing application provides an easy-to-use graphical interface for developing striking, branded email communications. As well as access to reports on email open-rates, click-throughs and referrals.
Roberto Da Re, President at Dolphin commented, “In today’s challenging environment many travel businesses are looking for more effective ways to measure return on investment related to their marketing communications. Our partnership with Pancentric enables our customers to set their communications apart. Combining the power of Dolphin’s information management capabilities with a best-of-breed email marketing solution.â€
For further information:
Contact: Andy Davies
email: [email protected]
tel: +44(0)20 8394 6001
web: www.dolphind.com
About Dolphin Dynamics: Dolphin Dynamics Ltd. is a software development company that specialises in developing integrated information management solutions for the travel industry.
About Enabler: Enabler is a browser-based email marketing solution developed by Pancentric to support e-based sales, marketing and channel communication programmes. For further information: www.enablermail.com
Dolphin Dynamics
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