Dubai welcomed had a record year for tourist arrivals in 2023, attracting 17.15 million international overnight visitors.
The latest data from the Dubai Department of Economy and Tourism showed a 19.4% increase on 2022.
It also beat the previous best in 2019 of 16.73 million visitors.
Dubai tourism maintained its position as a top destination for visitors from key traditional and emerging markets.
The GCC and MENA delivered a combined 28% of market share.
Western Europe and South Asia accounted for 19% and 18% of arrivals respectively.
Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, said: “The sustained success will further enhance visitors’ enduring trust, confidence and affinity for Dubai.”
As part of its year-round drive to showcase Dubai, DET entered into a landmark collaboration with Spanish football giants Real Madrid.
Dubai Parks and Resorts also announced its partnership with Real Madrid C.F. to be home to the first Real Madrid-themed park, Real Madrid World.
Cruise traffic is also a major driver for Dubai tourism.
Dubai expects up to 150 cruise ships for the 2023-2024 winter season, which launched with the arrival of the cruise liner Mein Schiff 2 in October.
