EasyJet launches a £5 million pan-European, multi-media advertising campaign on Sunday.
The campaign, based on the strapline ‘generation easyJet’, is designed to show the airline’s appeal to the masses.
Marketing director Peter Duffy: "For the past 18 years, easyJet has opened up Europe so we can all exercise our get-up-and-go in a way that simply wasn’t possible before.
"Today, 60 million Europeans do so each year with easyJet. With this campaign, easyJet and VCCP are celebrating our customers, our people …’generation easyJet’."
