United Kingdom
United States
Asia Pacific
Egypt’s new face in Australia
SYDNEY – Passport Marketing, a division of Hill & Knowlton, has appointed Lauren Penfold as the Australian account manager for their client, The Egyptian Tourist Authority (ETA).
She will be based in Passport Marketing’s Sydney office.
The decision to open a local ETA representation office reflects growing inbound numbers to Egypt. Latest figures show a 74 percent increase in Australian tourist movement to Egypt over the last four years.
In her new role, Penfold will be responsible for media and trade promotions.
ETA Australia’s initial focus will be on the development and distribution of new marketing collateral, as well as conducting co-op marketing activity with key trade partners.
ETA will also participate in various travel expos to raise awareness and increase exposure of the destination.
Ian Jarrett
Walt Leger on New Orleans’ Resilience and Major Events Ahead
Cindy Mackin Shares Estes Park’s Winter Thrills
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
BA suspending all Heathrow to Abu Dhabi flights
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Report: Cruise guest died after ship lashed in heavy storm
British teen in serious condition after paraglider collision