Encore Tickets has relaunched its trade booking site at World Travel Market.
The West End theatre ticket supplier has improved the MyEncore.co.uk site to include translation into Mandarin, Japanese and Korean languages, enabling more non-English speaking operators to book tickets directly via the web.
Head of sales Jo Bachelor said: "West End Theatre is such as great product for the overseas markets and it is important that we offer translations on our websites in as many languages as possible."
Other improvements to MyEncore.co.uk include direct connectivity between Encore and many theatres meaning thousand more seats will be available for many other key shows.
Users of MyEncore.co.uk will also be able to access Encore’s unique Flexiticket programme, giving clients the option to change the show and date of the tickets they have booked up to 72 hours in advance.
