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Europcar goes interactive
Europcar has gone all high-tech at Heathrow Airport with a touch-screen to help customers to plan their trip.
From August, travellers arriving at Heathrow T5 will be able to use a Microsoft Surface, a 30-inch touch-screen inbuilt to an interactive table.
The technology gives customers a virtual guide to their location, allowing users to draw routes using highly detailed maps provided by search engine, Bing.
They can zoom in on locations, flip between screens and mark out a variety of points of interest, including hotels and theme parks.
They can then send their itinerary direct to their smart phones or PDA using Bluetooth or wireless, (or go all old-fashioned and print it).
Europcar head of ecommerce Danny Higgins said: “We are constantly looking for ways of putting ourselves at the vanguard of the ultimate customer experience and this is just the start for Europcar embracing this exciting new technology.â€
The Surface-tables are being rolled out across Europe.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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