Osceola County, Florida tourism marketing agency Experience Kissimmee has scored a multi-year partnership with English Premier League team Brighton & Hove Albion FC.
Experience Kissimmee will be a sleeve partner on the men’s, women’s, and academy shirts.
Other key elements of the partnership include cross-promotions with relevant travel trade club partners to maximise outreach within the tourism and sports sectors.
Brighton & Hove Albion are the 12th most-watched team across all five major European Leagues, with a total TV audience of 195 million.
Experience Kissimmee will have branded signage to boost visibility within the stadium.
Additionally, former players and current stars will be hosted in Kissimmee.
This partnership represents Experience Kissimmee’s first combined club deal in the English Premier League and Women’s Super League.
“We are thrilled to partner with Brighton & Hove Albion,” said DT Minich, President and CEO of Experience Kissimmee.
“This collaboration is exciting for us, as the UK is the number one long-haul market to Kissimmee.”
Minich also points to BHAFC’s audience profile, which includes significant followings in the UK, Canada, and Brazil, which align with the destination’s international markets.
Albion’s head of commercial, Russ Wood said, “They are an exciting partner with a worldwide presence and one we are proud to be working with.”
