First Choice has unveiled its new logo, reinforcing its claim to be the ‘home of all-inclusive’.
The new First Choice branding, which is the first overhaul of the brand since 1994, will be rolled out this week across all parts of the company.
The ‘Solaris’ logo – meaning like the sun – logo aims to give a ‘more contemporary feel’ while the company says its continuous loop represents First Choice’s all-inclusive focus.
The Thomson and First Choice Christmas ad campaign will go live with TV ads running from December 21 and 19 respectively.
Jeremy Ellis, marketing director, Thomson and First Choice, said: "We turned First Choice in to the home of all-inclusive back in 2011 and this latest activity is all about further differentiating the brand in line with this proposition."
