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First ever British Tourism Week planned for March 2007
The first ever British Tourism Week will take place in March 2007 to raise awareness of the industry.
Scheduled for March 12 to 18, the week of events is designed to demonstrate the contribution made by businesses from every part of the UK’s tourism sector.
The event is being organised by VisitBritain and UKinbound, working with Reed Travel Exhibitions and with the support of the Tourism Alliance and the Tourism Society.
UKinbound chief executive Stephen Dowd said: “Tourism’s importance to the UK’s economy is often unappreciated, despite continued growth and record numbers of visitors. Our industry suffers when we fail to recognise that every business contributes to a greater whole.
“Together, during British Tourism Week, we hope to change the perception that the different sectors – from transport and tour operators to accommodation providers, travel agencies and attractions – operate independently.”
Tom Wright, VisitBritain chief executive, said: “If Britain is to continue to rival its competitors around the world and be ready to welcome the world in the build up to 2012 and beyond, we must work together to lay the foundations that will help ensure the future growth and prosperity of our visitor economy
“British Tourism Week will, by bringing together businesses and their employees from every sector, help redefine both the image and the reality of British tourism in the important years ahead.”
The week will focus on two events in Birmingham: VisitBritain’s British Travel Trade Fair (March 13-14) and UKinbound’s 30th Anniversary Convention (March 14-15).
These will be the centrepiece for other national, regional and local events.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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