United Kingdom
United States
Asia Pacific
Flight Centre backs in-house brochures
Stand-alone brochures covering the USA and Canada, Southern Africa and Australia and New Zealand are being issued by Flight Centre UK.
The three brochures are designed to strengthen the agency’s position as a specialist retailer to the destinations.
They have been produced internally and will be available from the company’s 95 high street stores.
The brochures have been produced as a tool to help travel consultants increase sales from hotel and tour packages, as well as encouraging people into stores.
Commercial and marketing director Brett Warbrick said: “The brochures offer customers information on accommodation and tour options, as well as lots of useful tips and things to do and see from our well-travelled consultants.
“Brochures are an important part of our strategy to increase land sales, making it easier for consultants to sell hotels and packages along side air fares. We hope to bring out brochures to other worldwide destinations early next year.”
Report by Phil Davies
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