Tourism Australia has joined forces with Flight Centre in the UK to encourage agents to sell the destination.
The ‘Discover Your Australia’ campaign, which starts on Thursday and runs for a month, will promote competitive lead-in airfares and will target affluent travellers aged 50 to 69 across print, online, in-store and direct to consumer marketing.
Tourism Tasmania and the South Australian Tourism Commission are key partners in the campaign, to showcase the range of attractions around Australia and encourage travellers to visit other parts.
