Kuoni is opening four new travel shops in time for the peak January booking period.
Two concessions open this week at John Lewis stores, in Cribbs Causeway, Bristol, and in Norwich.
Two more shops will open in High Wycombe (13 December) and Chester (15 January).
A total of 14 new staff have been recruited as Kuoni personal travel experts.
The new openings will bring the total number of outlets throughout the UK to 35.
"All the new stores are in great locations, which we know are a good fit for our customer base," said Kuoni Travel UK MD Derek Jones.
He said Kuoni was talking to John Lewis about new locations in 2015.
As well as face-to-face sales, staff will also handle webchat enquiries from the operator’s website and phone calls from customers.
