Thailand tourism revenue is projected to return to normal by 2024, according to new research by McKinsey and Co. A quicker recovery could be hampered by ‘virus recurrence, slow long-term growth and muted world recovery ‘it says.
The ‘Reimagining travel: Thailand tourism after the Covid-19 pandemic ‘report expects international travellers to generate about $68 billion by 2024.
It suggests lesser-known destinations like Chiang Rai and Loei should be developed to attract the mass-affluent segment.
