G Adventures announced two new additions to its leadership team.
Leah Shelly has been appointed Chief Community Officer, GTC (previously VP of People & Community Operations, G Adventures), and Michelle Hudema takes on the role of Chief Operating Officer, GTC (previously VP of Strategic Operations, G Adventures).
This is part of the strategic evolution for G Adventures and its sister brands within the G Travel Community (GTC), including G Touring (Travelsphere and JustYou) and TruTravels.)
As CCO, Shelly will lead the people and culture strategy across the G Travel Community, while Hudema as COO will continue to oversee revenue management, central operations, business intelligence, and business operations.
Hudema also takes on responsibility for global tour operations and buying for all GTC brands.
“These two leaders exemplify what makes G Adventures extraordinary,” said Jeff Russill, CEO of the G Travel Community.
“They’ve grown through the business, know it inside and out, and continue to drive us forward with innovation and purpose.”
Bruce Poon Tip, founder of G Adventures and chairman of the GTC added: “Leadership development and investment in our people is incredibly important to me and the GTC. We are the best in the world at building communities, and it all starts with our people.” says Bruce Poon
The appointments follow the successful completion of a major shared services transformation across the GTC brands.
Leah joined G Adventures in 2011 and has since held several senior roles, including Director of Global Learning and Engagement and VP, People, Community and Operations.
Michelle joined G Adventures in 2008 and has worked across nearly every part of the business, from the “Boombox” contact centre to operations, revenue management, and sales.
