Hotel representation company HotelREZ is switching its GDS code from YX to HO in an effort to heighten its visibility within the travel industry.
The company, which represents 550 properties in 18 countries, is using a stand with eight member hotels at World Travel Market in London next month to highlight the code change.
Managing director Mark Lewis said: “Marketing our member hotels has always centred on promoting individuality and exploiting all potential avenues of revenue for them and we’re thrilled that HO will finally bring all of these marketing efforts under one umbrella and, provide us with clear brand differentiation.”
Report by Phil Davies
