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GetThere appoints new director
GetThere has appointed Ludger Bals as director of sales, account management and the travel agency re-seller channel for Europe, the Middle East and Africa.
Based in Germany, he will be responsible for the company’s commercial operations, focusing on developing existing corporate travel business, identifying new business opportunities and establishing new target markets.
Bals will also be leading GetThere’s re-seller strategy, expanding the indirect sales channel and managing GetThere’s relationship with existing re-sellers.
Previously Bals headed up GetThere’s business development operations in Germany, where he was responsible for key blue-chip customers.
Prior to joining GetThere, he held key positions within large travel management companies, including Carlson Wagonlit Travel.
By Bev Fearis
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Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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