GetThere has appointed Ludger Bals as director of sales, account management and the travel agency re-seller channel for Europe, the Middle East and Africa.
Based in Germany, he will be responsible for the company’s commercial operations, focusing on developing existing corporate travel business, identifying new business opportunities and establishing new target markets.
Bals will also be leading GetThere’s re-seller strategy, expanding the indirect sales channel and managing GetThere’s relationship with existing re-sellers.
Previously Bals headed up GetThere’s business development operations in Germany, where he was responsible for key blue-chip customers.
Prior to joining GetThere, he held key positions within large travel management companies, including Carlson Wagonlit Travel.
By Bev Fearis
