Gold Coast goes south to ATE

Gold Coast Tourism is bringing to next week’s Australian Tourism Exchange in Adelaide, more than 70km of beaches, World Heritage rainforests and waterways surrounding a city teaming with food, fun, fashion and culture.

Key industry wholesalers and buyers are poised to experience how to best on-sell the Gold Coast under the direction of an innovative marketing strategy led by Pavan Bhatia, Gold Coast Tourism CEO, learning about how to position the ‘new’ Gold Coast and its celebrated diversity of choice and experience.              

“Following the very receptive response at the  14th Asia Pacific Incentives & Meetings Expo (AIME)  this month, it is evident Gold Coast Tourism has a substantial amount to share with buyers hungry  for a fresh tourism destination on both the holiday and business tourism front,”    said Pavan Bhatia, Gold Coast Tourism CEO.

Pavian added, “With the arrival of new and exciting products such as the Australian Outback Spectacular, Q1’s Observation Deck, Whale Watching Season, and new rides at Dreamworld and Movieworld, the Gold Coast is more enticing than ever.

“Our destination and indeed our strongly rooted economy is equipped to support a booming tourism industry and respond to travellers with the highest of standards and expectations.”

“ATE enables us to showcase the destination and engage with more than 600 key overseas buyers from 40 countries.”

Buyers who visit the Gold Coast stand will be able to schedule appointments with Gold Coast Tourism’s professional team as well as engage with the many Gold Coast operators participating at the expo.

The experienced Gold Coast Tourism team will be lead by Pavan Bhatia, CEO and supported by Gordon Price, Director – Japan; Rowena Goodwill, Director – New Zealand & Western Hemisphere; Kara Roberts, Director – Australia; Sandra Passaro, Director – Business Tourism; David Cox Manager – New Zealand & Western Hemisphere; Fiona Heron Manager – Emerging Markets; Donna Kerr, Manager – Japan; Bill Tatchell, Special Projects Manager – E Commerce; and
Edwina Eisenhauer – PR. All individuals will be on hand throughout the expo to offer recommendations and information on the Gold Coast.

2006 Gold Coast Participants at ATE include:
Airport Con-x-ion
Coachtrans Australia
Conrad Jupiters
Couran Cove Island Resort
Currumbin Wildlife Sanctuary
Holden Performance Driving Centre
Legends Hotel
Mt Nathan Winery
O’Reilly’s Rainforest Guesthouse
Palazzo Versace
Paradise Resort Gold Coast
Q1 Resort & Spa
Royal Woods Resort
Sirromet Wines
Tall Ship Sailing Cruises
Airtrain Citylink
Catch A Crab
Dreamworld
Dreamtime Resorts
Hotel Watermark
Park Regis Hotels and Resorts Group
Royal Pines Resort
S8 Resorts
Surf City Coaches
Surfers Aquarius
Surfers Paradise Coaches
Tweed Endeavour Cruises
Warner Village Theme Parks

Report by The Mole