Despite many areas snowbound, Hays Travel branches record breaking sales last weekend.
More than one-third of customers booking over ‘Sunshine Weekend’ were new to Hays Travel.
The company cites its largest ever peaks advertising campaign and new ‘holiday out of the box’ TV ad as a factor for this.
It says May to August 2025 is currently the most popular travel period, followed by winter 2025.
Over a fifth of recent bookings are late getaways for this winter.
Spain, Portugal, and Turkey are top sellers, with no slowing in the trend towards all-inclusive options.
Long haul growth continues, with Australia and the US the most popular choices and cruise bookings are picking up after a slightly slower start than in 2024.
Jonathon Woodall-Johnston, Hays Travel CO, said: “We’re delighted to have seen strong sales over the weekend. People continue to prioritise their annual holiday and we are seeing a small upturn in average spend by customers.”
“I’m so proud of all our colleagues in retail branches across the UK who had a remarkable weekend! We know that customers want to book with a professional travel agent for their expertise and the peace of mind,” added Jane Schumm, Hays Travel’s Retail Director.
