United Kingdom
United States
Asia Pacific
Hilton to offer individual room selection
As part of a $550 million technology roll out across multiple brands, Hilton Worldwide will offer Hilton HHonors loyalty members the ability to select individual rooms once a booking is made.
It is applicable for desktop and mobile reservations at Waldorf Astoria, Conrad Hotels, Hilton Hotels, Hilton Garden Inn, Homewood Suites, and Home2 Suites brands by the end of summer, and DoubleTree and Embassy Suites in the fall.
The project will encompass around 650,000 rooms worldwide by the end of the year.
"Everyone will be forced to play this way eventually, it is just a question of how quickly you get there," said Jim Holthouser, executive vice president of global brands for Hilton Worldwide.
An online Hilton survey conducted earlier this month suggested 84% of business travellers would welcome the option to choose their own room.
Holthouser says loyalty members will also be able to bypass the front desk and unlock rooms with a smartphone virtual room key, using similar technology as Starwood Hotels & Resorts which is piloting a program at two of its Aloft branded hotels.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Gatwick braces for strike