United Kingdom
United States
Asia Pacific
Hotels.com expands local language websites
Local language websites in Russia and Poland have been opened by Hotels.com.
The new sites are part of “aggressive” expansion plans across European, Middle Eastern and African markets over the next 12 months.
The launches see sites go live with IP-based country recognition, local-language interfaces and local currency pricing, according to the company.
Expedia-backed Hotels.com now operates local language sites in more than 20 European countries, which include UK, Germany, France, Italy, Spain, Scandinavia and Benelux.
EMEA marketing director Patrick Oqvist said: “We have been running highly successful English language sites in both countries for some time now, which have been drawing in a lot of traffic.
“However, to increase our presence as a key international player in the travel market, we know that local-language sites are key to unlocking the real potential in each market.
“While Russia and Poland are relatively undeveloped markets at this stage – at least compared to the main western European territories – we know that the online travel sector will grow rapidly in both markets in the next five years.”
Report by Phil Davies
Phil Davies
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Foreign Office issues travel advisory for winter sun destinations