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Hotels.com expands local language websites
Local language websites in Russia and Poland have been opened by Hotels.com.
The new sites are part of “aggressive” expansion plans across European, Middle Eastern and African markets over the next 12 months.
The launches see sites go live with IP-based country recognition, local-language interfaces and local currency pricing, according to the company.
Expedia-backed Hotels.com now operates local language sites in more than 20 European countries, which include UK, Germany, France, Italy, Spain, Scandinavia and Benelux.
EMEA marketing director Patrick Oqvist said: “We have been running highly successful English language sites in both countries for some time now, which have been drawing in a lot of traffic.
“However, to increase our presence as a key international player in the travel market, we know that local-language sites are key to unlocking the real potential in each market.
“While Russia and Poland are relatively undeveloped markets at this stage – at least compared to the main western European territories – we know that the online travel sector will grow rapidly in both markets in the next five years.”
Report by Phil Davies
Phil Davies
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