As travel continues to recover, IHG is making a big investment in the enhancement of its loyalty program.
It unveiled the first of many changes planned for IHG Rewards.
A new tier and bonus point earning structure will go live during March.
It is designed to help members earn more points faster and have more ways to use them.
It Introduces.a new Gold Elite tier starting at 20 nights, with a 40% bonus point structure
It renames the ‘Spire Elite’ tier to ‘Diamond Elite’ to simplify member recognition and retains the 100% bonus point structure.’¯
Bonus point earn levels across all other Elite tiers have been enhanced.
Keith Barr, Chief Executive Officer, IHG Hotels & Resorts, said: "Each time our members choose to stay at our hotels, we are increasing their opportunity to travel more, experience more, and reap benefits they won’t get anywhere else."
"We’ve made a lot of developments in the loyalty space over the years, but travel and hospitality have evolved considerably, and our guests’ needs are changing. These changes are just the start as we prepare to fully relaunch a truly transformed program later this year."
IHG Rewards members’ stays beginning January 1, 2022 will count toward the new-and-improved status when the program launches.
