Global hotel giant IHG is to announce a sponsorship deal with the 2012 Olympic Games today and is rumoured to be stumping up around £10m.
Joining the likes of British Airways, BP, Lloyds TSB and EDF Energy, the group’s actions will be interpreted by the business community as a defiant move in the face of global economic recession.
It is believed IHG will be handing over £5million in capital to the Games and providing £5m in accommodation and connected services before and during the event.
The move should help throw the spotlight on IHG’s Holiday Inn brand which has just been relaunched to the tune of £600m. Holiday Inn will be the official hotel room provider for the Games and IHG execs will also be involved in the design and layout of the Olympic Village.
By Dinah Hatch
