Israel tourism has launched a new advertising campaign promoting the destination to the UK, Europe and the US.
Targeting key online platforms, the campaign’s ‘digital first’ strategy is focused on Israel’s individuality as a destination.
Israel’s Ministry of Tourism is showcasing the country’s diversity, contrasts, history, and people.
The campaign video highlights lesser known activities available.
It will involve an ‘always-on’ online presence throughout the year as data shows consumers are booking holidays all-year-round.
In addition, Israel tourism will launch £280,000 worth of outdoor advertising in London between February and March 2023.
This hopes to capture searches for spring and summer holiday bookings.
