UK-based travel wholesaler JacTravel has opened a new office in Orlando as part of its US expansion plans.
The Orlando office will be run by Susan Stiner, regional head of contracting for the Americas with four staff, although she is in the process of recruiting two more.
The operator said it had plans to increase the number of hotel partners across the US and Americas, where is currently has more than a thousand.
During the past year, the highest growth regions in JacTravel’s US operations have been in Florida, particularly Miami and Orlando where bookings have increased by more than 55%, Chicago, where the uplift has been over 100%, and New York.
In addition, the company said Latin America was performing well as a source market, having bounced back after the World Cup in Brazil caused a slowdown last summer.
CEO Terry Williamson said: "We are seeing a higher growth in the US than in any other global destination market.
"We have already exceeded our target set for this year, and see tremendous opportunities to accelerate that growth, hence the added investment, with a plan to double our turnover in America next year.
"The office opening and recruitment of Susan are evidence that the company is prepared to invest heavily to support its growth objectives. It is a market where we intend to continue cementing long term relationships with hotel partners."
