Jamaica agent training goes online

Saturday, 16 Nov, 2005 0

WTM Special Report: An upgraded online travel agent training programme has been unveiled by the Jamaica Tourist Board.

The Jamaica Travel Specialist scheme was previously provided by CD-ROM but the need to keep information updated has led to the move online.

The programme is made up of six modules which when successfully completed qualifies agents for a fam trip to the country.

JTB UK and Europe regional director Elizabeth Fox said she hoped to reach agents currently selling Jamaica but who had not received any formal training on what is available in the country.

By clicking on www.jamaicatravelspecialists.co.uk, agents can register for the e-learning which includes resort videos, interactive maps and quizzes.

The modules cover the island’s key resort areas, information on niche markets, attractions, festivals and events and practical advice such as imformation on visas, climate and how to get there.

The move coincides with the JTB recruiting sales representatives for the north and south of England specifically to work with agents and reservations centre staff.

A central part of the tourism promotional effort will be new television and print advertising which ran last month and will be repeated during the January peak booking period.

The JTB hopes to regain numbers lost with the withdrawal of four Air Jamaica flights a week from the UK in February due to the airline’s restructuring. Virgin Atlantic is to start two flights a week from Gatwick next July while First Choice has started fortnightly charters from Gatwick and Manchester.

Ms Fox said she hoped to attract other airlines and encourage British Airways to step up its frequency of three flights a week.

Report by Phil Davies

below social share icons

Phil Davies

ITB Asia, Asia’s Leading Travel Trade Show, is an annually held B2B trade show and convention for the travel industry; it is designed...

AXA Assistance specializes in best-in-class cost containment, health and travel services. Over 60 years of experience combined with a US and...

Via Croatia is a concierge-type, full-service luxury DMC working exclusively with travel agents and luxury tour operators. With 20 years...

Ensuring our guests have an unforgettable experience while sailing with us is paramount; however, your health and safety remains our...

Traveltek is the world-leading provider of online solutions for the travel trade, from consumer-facing websites to call centre applications. We...

Intrepid Travel is a world leader in sustainable experience-rich travel that has been taking travellers to discover the world’s most amazing places...

Philippine Airlines (PR), also known as PAL, is the Filipino flag carrier. The company started their operations in February 1941,...

Why choose Titan Travel? There are some great travel companies out there – so why Titan? Well, we’re one of...

The Mexico Tourism Board serves as the driving force behind Mexico’s global appeal, orchestrating targeted marketing campaigns to showcase the...

We are a small-group adventure travel operator offering more than 750 tours in 100 countries, on all seven continents. Our...

Queensland – where it’s rude not to stare Here in Queensland, there’s plenty to do. But there’s even more to...

Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s...

Celebrating its 30-year anniversary in 2022, Regent Seven Seas Cruises® offers guests An Unrivaled Experience® with every luxury included. Carrying...

Family-owned Olympic Holidays has been arranging holidays to Greece, the Greek islands and Cyprus for more than half century. The company is unrivalled...