Independent agents are being encouraged to sign up to become a Specialist Jet2holidays Travel Agent under a new initiative.
The operator revealed the programme at its annual VIP conference for independent travel agency partners in Turkey.
The launch of Specialist Jet2holidays Travel Agent status includes the introduction of a number of new initiatives including Jet2holidays Booking Pods, joint marketing and branding activity, and a bespoke training programme.
The Booking Pods are an innovative new in-store concept for Jet2holidays Specialist Travel Agents, giving them the ability to integrate eye-catching pods into their premises.
The flexibility of the pods means that they can be adapted to fit the space available in the store and because they are not permanently fixed into place, the backdrop can be easily changed throughout the year to promote different products, brands and seasons.
As well as giving independent travel agents an innovative new way to interact with customers, boost footfall, and increase sales – participating agents will also be able to brand their premises as a Specialist Jet2holidays Travel Agent, take advantage of a wide range of new joint marketing opportunities, and run tailored promotional sales and offers for customers.
Jet2holidays also announced participating agents will benefit from tailored product awareness training, equipping them with the knowledge and skills to call themselves a Specialist Jet2holidays Travel Agent.
This training programme will comprise of regular training sessions with the Jet2holidays trade team, so that they can better understand how to sell great value package holidays and deliver a more targeted and bespoke service for their customers.
Jet2holidays head of trade Alan Cross said: "We believe 100% in investing in our partnership approach to working with independent travel agents, which is why it continues to go from strength to strength.
"With the launch of Specialist Jet2holidays Travel Agents we are making this partnership approach bigger and better, so that independent travel agents working with us have even more opportunities to grow their businesses."
